WWE is always scrambling in the summer months, still trying to recover from their WrestleMania hangover, where you’re likely to see stock prices drop, only to start moving back up as the next “Road to WrestleMania” begins the following year…

This year, they took a big chance on announcing next year’s WM Main Event: The Rock vs. John Cena. I like this in some ways, but in other ways it’s unfortunate. It takes some of the build up out of the equation, as we know one third of what is ultimately going to be another triple main event has already been decided. (The other two thirds are the World Heavyweight Championship and the Undertaker Streak match). In my opinion, they “shot their wad” a bit early, and the build up has been left to Cena and Rock tweeting insults back and forth every few weeks. Still cool, but not gonna drive ratings and won’t get people excited. After all, it’s all about ratings and PPV buys!

The other big story that’s been out there in recent months is that CM Punk’s contract would be running up this July (now only a couple weeks away). Folks have been speculating on whether he’d re-sign, whether he’d jump ship to TNA or ROH, or whether he’d just take some time off like Chris Jericho likes to do. Truth be told, the answer to that question still seems to hang in limbo. WWE took the internet speculation and let CM Punk run with it. It’s now become the most exciting thing to happen on Raw in a long time. The Nexus Invasion was awesome, but doesn’t even compare.

CM Punk saw his opportunity, and he reached out for more than just another one of Vince’s brass rings… you could say this is his “Austin 3:16″ moment:

WWE has gone to great lengths to promote this angle, as they’ve now “suspended” Punk, leaving his #1 contender spot open:
WWE Chairman Vince McMahon suspends CM Punk [WWE.com]

I’ll end this post by quoting many of my Twitter followers: “Vince, don’t f- this up!”

We all know that SNL has become a great platform for celebrities and sports figures to take on whenever they have something to promote or want to heighten their media exposure. But what about the downtime, when SNL isn’t filming new episodes?

Vince McMahon has stepped up to the plate to fill that void. He began a few weeks ago with Donald Trump, by “selling” the show to him. Of course, he immediately “bought” it back (for twice the cost – you can’t beat Trump when it comes to money).

He later declared that Trump had made some contractual changes to the way Raw is run, by mandating celebrity guest hosts every week. So far, Seth Green and ZZ Top have taken the helm, to much success.

It was announced earlier this week that Shaq will host next Monday. Perhaps Carlito will exact some revenge on the big man from a chair shot delivered to him while Shaq was a member of the Heat. Or maybe they’ll just do their best to forget it ever happened, as it was most definitely one of the weakest chair shots ever given.

Within the past hour or so, WWE broke the news on twitter (@WWEUniverse) that Jeremy Piven, who plays asshole agent with a heart Ari Gold on Entourage, will be hosting the week after Shaq. Things just keep getting better…

Ratings are up and people are enjoying the shows. Even WWE stock is up compared to where it stood in May. WWE stock prices have historically fallen in the post-Wrestlemania downtime of the summer season. All is well in the world of professional wrestling. Vince triumphs again.

you’ve been hiding under a rock, you’re well aware that twitter is the latest craze to take over our internet lives. It stretches to all aspects of our lives – even the world of professional wrestling.

That being said, I’d like to do a wrap up every so often of the most entertaining or interesting tweets by our favorite personalities.

Jeff Hardy shows how truly frustrated he was after losing the belt to CM Punk on the night of The Bash. Kinda sounds like Eeyore:

Eve had some fun at the beach:

Maryse and The Miz dance around each other, even online:

And finally, Jericho and The Miz begin to prove that they really get how entertaining Twitter can be. I got a little bit of insight from this, as they are clearly close enough friends to rag on each other so much. With that, perhaps The Miz didn’t straight up steal his Cena angle from Jericho’s Goldberg angle – maybe Jericho coached him along. Just thinking as an outsider:

Jeff’s brother, Matt, on the other hand… Well, just take a look at his twitter page and try to stay awake. It’s kinda like his singles pro wrestling career:
http://twitter.com/MATTHARDYBRAND

Zzzzz…